David Gary Wood

about
writing
apps
podcast
videos

Viability vs. Want

July 23, 2020

For any indie app project I want to put time to, there is a fundamental question I have to ask myself:

Why should it exist?

There can be many answers to this question:

The list goes on and on.

For me, a good lens to throw on this is a graph. Viability, vs. want.

graph showing viability vs. want on opposing axes

An idea can live on the top left. High economic viability, but it’s not something I want to make.

An idea could be something I really want to exist, but, not that economically viable. All the way on the bottom right.

You could optimise for something else. Social-good or impact could replace economic viability, for example.

When new project ideas are brewing, this is another way that I can compare them, to try and choose.

The graph doesn’t necessarily force the decision. Most of my projects have been bottom-right decisions (because I want them to exist).

I think it’s important to be clear and honest with yourself about the why in what you’re doing. This can be one more tool in finding that understanding.


Let's get in touch

Drop me a line.


twitter
RSS